PR and digital marketing for women, LGBTQ+, and BIPOC leaders

Turning up the voices of those historically left out of the conversation

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We don’t do spin.

Our mission is to help leaders be seen and sought after so they can reclaim their power and rewrite the human story.

PR works best when it clearly communicates a line in the sand about who you are and who you’re not. Our approach is rooted in authenticity and elevating women, BIPOC, and LGBTQ+ voices of business owners in the news media so that they can build the platform they need to do things like:

  • End racism in health care

  • Transform gender equity in the legal industry

  • Train primary care doctors in rural communities

  • Set the standard for green building in one of the fastest-growing housing markets in the country
  • Provide quality child care for all
  • Support survivors of sexual violence
  • Defeat anti-trans legislation

Growing your business’s visibility starts with owning your story, learning how to be the news, and understanding the relationship between PR, digital marketing, and sales.

What is PR, anyway?

PR is the sum of all the ways you and your business show up in the world.

PR is not just about making headlines or getting on your favorite podcast. It includes all communications that impact the reputation of your business.

Discover your pr superpower with our free tools

Just 35% of U.S. media sources are women.

Globally, 24% of experts quoted in the media are female, and unfortunately, the women whose stories “count” tend to be white, cisgender, and straight. We believe our media should reflect our democracy and the communities in which we live and work. We’re committed to empowering leaders with the confidence to own their stories and share them with the world. You deserve to be a star in your professional universe, and we’re excited to help you define what that means to you.

Learn our approach

*Research according to the 2020 Global Media Monitoring Project

Making headlines and generating sales starts here.

Full Swing PR clients have been featured in publications like TIME, CNN, the New York Times, Marketplace, Cosmopolitan, Hechinger Report, Fast Company, Inc., Forbes, Fortune, and many more. We’ve grown email lists from 2,000 to over 20,000, social followings by up to 100,000, and we’ve guided several six-figure launch weeks.

Work with Us

Our clients have been seen in

Rocketship Retainer

We guide our annual retainer clients through all aspects of planning and executing their PR and digital marketing. Each month, retainer clients see progress toward their business goals and increased visibility as our team writes and pitches guest columns, reaches out to best-fit journalists, and optimizes social media and email marketing to amplify PR wins.

Book a call to learn more

“Our growing firm loves working with Full Swing PR, a relationship we have valued for several years now. They are professional, dedicated, smart, and fun to be around. We trust Caitlin, Holly, and their team to plan and execute our PR and digital marketing with a clear and rational approach that is rooted in solutions.”

Brenda Brookholtz,
Smith + Malek Attorneys

“Caitlin’s smarts, attention to detail, and ability to think strategically to advance our goals was spot on. The firm’s comprehensive approach is exactly what we were looking for. We got that and more.”

Leo Morales,
ACLU of Idaho

“Thank you ladies for your work on this, working with us, getting our marketing and PR exposure and efforts into orbit and for all in all being incredible women to work with. We are incredibly grateful for all of your work and contributions helping us level up our market presence and success in the past year.”

Sarah Cunningham,
Ethos Design + Remodel | Build

“I am grateful for your ‘get shit done-ness.’ From the first call I had with you, you have relentlessly come at a challenge from a place of ‘yes, and‘ with the confidence required to actually execute.”

Erica Mackey,
MyVillage

PR Accelerator

With three-week and six-week options to fit your needs. The Make Headlines PR Accelerator gives you a taste of what it’s like to work with a top-notch agency without an annual commitment. Accelerator clients receive a brand intensive, a ghost-written thought leadership article, three pitch angles most likely to get a journalist’s attention, and more.

Book a call to learn more

“You ladies are brilliant! Your deep understanding of politics has made this process so seamless. You did a really fantastic job.”

Senator Mona Das,
Washinton State Senate

“The PR Accelerator has helped me get more clear on the throughline of my personal brand as an author and the managing partner of an all-women law firm. I appreciate the team’s critical eye in selecting the best media opportunities for me to pursue, and their time-saving help with crafting and placing guest columns on my behalf.”

Amanda DuBois,
Author

Media Hot List

Even if you have the best pitch on the planet, if you send it to the wrong person, expect crickets. If you’re ready to jump start your PR by knowing exactly which reporters to contact with your news, you need our customized media hot list. For $295, you’ll receive a customized list of 30-50 reporters and producers from best-fit radio, TV, print, online, and podcast outlets.

Yes, I want a Media Hot List!

“This is the single best investment you can make this year. I have no clue how I would have gotten my launches together without Full Swing PR. It’s the perfect solution for business owners at every level but especially solopreneurs. Holly offered such amazing, in-depth expertise and coaching.”

Jordan Maney,
Radical Joy Coach

“I feel wealthy in resources right now!”

Mel Brittner-Wells,
the University of Montana Baucus Institute

“A mother’s love liberates.”
– Maya Angelou

Full Swing PR is owned by moms. Whether you are raising actual tiny humans or nurturing houseplants, to us, mothering is a verb. It means channeling our inborn sense of responsibility and nurturing nature (coupled with unbreakable boundaries) into the role of fierce protector and unconditional champion for our clients and our team. Our business is committed to anti-racism, joyful employees, and transformative results for our clients.

Never trust a PR firm that doesn’t practice what they preach.

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