The Incredible Experience that is #AltSummit

I spent the last week of March in beautiful Palm Springs, California, attending the Altitude Summit, one of the nation’s top conferences for female creatives and entrepreneurs. From meeting Chicago-based Candice Blansett-Cummins who finally clarified for me what...
5 Signs Your Press Release Isn’t Actually News

5 Signs Your Press Release Isn’t Actually News

Would your press release pass a journalist’s smell test? One of the hardest parts of being a public relations professional is educating your clients about what constitutes news and what does not. One of the most annoying parts of being a reporter is sifting...
How to Be Ready When a PR Crisis Hits

How to Be Ready When a PR Crisis Hits

Whether you’re a public figure, small or large business, or a nonprofit, it’s not a matter of if, but when. Are you prepared?  A crisis communications plan is a must for any client working with a public relations agency, including small business owners and...