What is PR, Anyway?

More than once, a client has asked me what public relations actually means. It’s a fair question. Public relations, much like its umbrella industry, marketing, can be hard to pin down. Perhaps you’ve heard the saying: “Advertising is what you pay...

5 Questions to Ask When Vetting a PR Agency

Let’s face it, public relations is an odd profession. Everyone thinks that they know what PR is, and many companies and individuals purport to do it. If you’re after professional help that gets results, make sure you ask these five questions before making...