Level up your PR game.

Four Female-led Businesses I’m Stoked About

Four Female-led Businesses I’m Stoked About

Nothing lights my fire like a female entrepreneur who has put their blood, sweat, and soul into an idea or a product that helps solve a problem or meets the need of an underserved community. The bravery, creativity, and determination of female leaders are what...

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How To Rock Your Next PR Event

I’m going to let you in on a secret. Nobody is ever going to pay as much attention to your business as you do. Once you acknowledge that, you can stop wasting your time on press releases and start figuring out more creative ways to gain attention for your business. In...

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What is PR, Anyway?

More than once, a client has asked me what public relations actually means. It's a fair question. Public relations, much like its umbrella industry, marketing, can be hard to pin down. Perhaps you've heard the saying: "Advertising is what you pay for; publicity is...

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5 Questions to Ask When Vetting a PR Agency

Let's face it, public relations is an odd profession. Everyone thinks that they know what PR is, and many companies and individuals purport to do it. If you're after professional help that gets results, make sure you ask these five questions before making a hiring...

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The Incredible Experience that is #AltSummit

For me, Alt Summit was about making connections and affirming my recent choice to launch my own business. It also forced me to take the important step of leaving my two-year-old son home with Dad for five whole nights. (Spoiler alert: We all survived). 

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