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Check out these five warning signs that your press release won’t pass a journalist’s smell test and is likely to die on the wire or be better suited to the company blog.
A crisis communications plan is a must for any client working with a public relations agency, including small business owners and solopreneurs. In an era of mass shootings in schools and workplaces, sexual abuse and harassment scandals, and racist behavior uncovered at even the most policed of mega-brands, scenario and response planning is essential for any senior management or communications team.
Starting a business is scary, but I’ve never been one to live my life in fear. “People run countries when they are 35, so why not a business?” I told my husband, Jeff, as I noodled on my next career move. Our two-year-old was asleep in the next room and...