What is PR, Anyway?

More than once, a client has asked me what public relations actually means. It’s a fair question. Public relations, much like its umbrella industry, marketing, can be hard to pin down. Perhaps you’ve heard the saying: “Advertising is what you pay...

5 Questions to Ask When Vetting a PR Agency

Let’s face it, public relations is an odd profession. Everyone thinks that they know what PR is, and many companies and individuals purport to do it. If you’re after professional help that gets results, make sure you ask these five questions before making...

The Incredible Experience that is #AltSummit

I spent the last week of March in beautiful Palm Springs, California, attending the Altitude Summit, one of the nation’s top conferences for female creatives and entrepreneurs. From meeting Chicago-based Candice Blansett-Cummins who finally clarified for me what...
5 Signs Your Press Release Isn’t Actually News

5 Signs Your Press Release Isn’t Actually News

Would your press release pass a journalist’s smell test? One of the hardest parts of being a public relations professional is educating your clients about what constitutes news and what does not. One of the most annoying parts of being a reporter is sifting...