Full Swing PR’s founding partner, Caitlin Copple Masingill shares her tips on how to thrive as a female founder. “More women leaders need to embrace the power of their influence, and that starts by owning their stories,” says Caitlin. “So often, we are told we are too fat, too queer, too melanated, etc. to go after what we want. My approach to PR and personal branding centers on leaning into what makes you unique because that’s often where our superpowers lie.”