Jumpstart Your PR with Free Resources
Scrappy business owners and entrepreneurs need trusted tools to DIY their public relations. We hope these freebies help jumpstart your PR journey!
How to Make Sure your Pitch is Newsworthy
The biggest gripe we hear from journalists is that PR people (and sometimes business owners or C-suite leaders) send them really, really bad pitches. Understand what makes a pitch newsworthy, and the common mistakes to avoid when reaching out to reporters with your pitch or press release.
Ultimate Launch Checklist
This is the list we wish we had during our first launch. The Ultimate Launch Checklist lays out everything you need to account for when planning your first, or fifth, launch. No more 3 a.m. wake-ups, Sunday scaries, or feeling lost about the next step to take in your launch.
How to Pitch Journalists on Twitter
Twitter is not just a rabid cesspool of drama and political polarization, it’s also where all the journalists hang out! We’ve successfully pitched clients to TIME and the NYT through Twitter. When done well, it works. This handout helps break down how to use Twitter to build relationships with reporters and pitch your news to them through DMs.
PR Task Management Made Easy
Embracing Asana as the “source of truth” for all things related to PR and digital marketing for our business and the clients we serve was game-changing to growing our business. If you are wondering how in the heck to improve your business’s operations as it relates to PR and marketing, this handout is gold, baby!
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