Send a Perfect Pitch

5 mistakes that keep you from making headlines

Yes, sign me up!

If you’ve tried emailing reporters but aren’t hearing back, let alone making any headlines, chances are your pitch or press release is just not that newsworthy.

With more than 5 PR pros to every one journalist and a climate of cuts impacting most American newsrooms, you can’t blame reporters for tuning out bad pitches.

To increase the odds your pitch will get picked up, it’s important to put yourself in the shoes of a reporter or an editor and understand the pressures they face and the values that guide how they determine what gets covered.

This two-page tip sheet will teach you the five mistakes small (and large) business owners (and their marketing team) often make, and how to avoid them as you seek to publicize your story.

Download How to Make Sure Your Pitch is Newsworthy

About Full Swing PR

A PR partner that hustles like a mother

Clients turn to Full Swing PR when they need to stand out in a sea of sameness. Sometimes, they question whether their story is worth telling, and always, they struggle to feel like they are fully seen – by industry peers, by potential customers, and often, by their own marketing agency.

Founded in 2019, Full Swing PR is a public relations and digital marketing agency led by two working moms that helps leaders be seen and sought after so they can reclaim power and rewrite the human story. We build PR and digital platforms for those historically left out of the conversation: women, BIPOC, and LGBTQ+ leaders.

About Caitlin

Caitlin Copple Masingill (she/they) is a strategic communications expert with more than 15 years of experience. Her clients have been in Fast Company, Forbes, TIME, and The New York Times, among others. From leading communications during a runoff election for Boise, Idaho’s first female mayor, to defeating extreme-right political candidates in a Republican primary election, Caitlin brings deep political and policy experience in addition to her background as a former journalist and PR director.

In 2011, Caitlin was the first openly LGBTQ person elected to the Missoula, Montana City Council. In 2019, she was named among Idaho’s Accomplished Under 40 by the Idaho Business Review, and in 2021, she was honored among the Idaho Women of the Year. She holds an M.A. in journalism from the University of Montana and loves enjoying the outdoors with her young son, Tollie. She lives in Boise and spends as much time as possible in Missoula.

Full-Swing-PR-Caitlin

About Holly

Holly Conti (she/her) is the co-owner of Full Swing PR. Since she joined in 2020, the agency has more than tripled its revenue. Holly believes that ethical marketing starts with respect for the consumer and her client’s marketing strategies aim to deliver value at every step of the customer journey. Holly ensures her clients have the right pieces in place to capture the attention they get from PR and turn those eyeballs into customers. Holly has helped clients grow their email lists from 2,000 to 20,000, tripled the sales of online course revenue in less than six months, and grown social media followings by 10,000 and up to 50,000. She’s overseen paid advertising campaigns of more than $300,000 and has led several six-figure launches for online business owners. A former TV journalist, Holly brings integrated strategic marketing expertise to each Full Swing client. She lives in New York with her husband and young daughter, Eloise.