HELPING WOMEN LEADERS BE SEEN AND SOUGHT AFTER

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Case study

  • PR that changes policy

    ACLU of Idaho needed to raise national and statewide awareness of 3 anti-transgender bills before the Legislature.

    Result: We shamed the ever-living shit out of the Idaho Legislature by drawing the attention of the NYT, CNN, Vox, Vice, and MSNBC, not to mention a torrent of op-eds and letters to the editor in key districts.

  • PR during times of crisis

    VC-backed, mom-founded startup MyVillage needed to impress its investors, and fast as everyone panicked over COVID-19.
    Result : In March, during the onset of the pandemic, I placed MyVillage into Fast Company, Forbes, and TechCrunch – in under two weeks.

  • PR to elect next gen leaders

    Attorney Luke Malek wanted to build name recognition to lay the groundwork for a future political run.
    Result : For the year prior to filing to run, he was a regular legal analyst on Boise’s ABC affiliate and a newspaper columnist.

  • PR to sell books and coaching

    Author and Buddhist grief coach Breeshia Wade turned to me ahead of her book launch.
    Result:  In 3 months, Full Swing has gotten her in Cosmopolitan, HuffPost (twice), and an interview in The New York Times.