PR Planning Made Simple

The thing is, pretty much all businesses do marketing, and at the end of the day, PR is part of marketing. So if you aren’t seeing increased visibility or growing your reputation among clients and customers, then Houston, we have a problem.

The first thing we do with our clients (who are mostly CEOs of seven- and eight-figure businesses with a social impact bent) is explain, once and for all, the relationship between publicity, marketing, and sales.

They all go together, or at least they should, and it’s essential you understand the difference between making one-off headlines or having a TikTok go viral, and crafting an actual strategy that will improve your bottom line.

Public relations includes all the communications that impact how your business is seen and sought after (or not) in the world. Media relations is part of the strategy, but if you don’t know what you are pitching or why, let alone to whom, you’re not going to get that far.

That’s why you need a simple plan to get you started doing PR correctly, efficiently, and in alignment with the rest of your marketing.

Look, as owners of a fast-growing small business ourselves, we know what it’s like to build the plane while flying it, but trust us, you still need to build the plane. Reacting to the latest crisis or opportunity without a clear strategy or target audience that is dialed into the exact ways your business makes money won’t get you anywhere.

We like to get shit done. But you get shit done better when you plan it out first. Research shows businesses that plan grow faster than those that don’t.

For those of us who grew up as overachievers and are weaning ourselves off of toxic perfection, we know plans can feel overwhelming, but this 1-Page PR Plan will help you…

  • Reduce the noise of what you “should” be doing and choose a few simple tactics that will be most effective for your specific business goals and audience
  • Generate more momentum and buzz you need to grow your business’s visibility and authority this year
  • Create a simple timeline and actionable timeline to put your plan into action

When you have a PR Plan, you’ll have less frustration about what to do, because your activities will be driven by a clear strategy. If an opportunity comes your way, you’ll know if you should say yes or no, based on who you are trying to reach through your business’s communication.

You’ll have a better sense of the news outlets that might cover you once you better understand who your ideal client or customer really is, and what they care about. PR Success comes from clarity and a simple plan.


About Full Swing PR

A PR partner that hustles like a mother

Clients turn to Full Swing PR when they need to stand out in a sea of sameness. Sometimes, they question whether their story is worth telling, and always, they struggle to feel like they are fully seen – by industry peers, by potential customers, and often, by their own marketing agency.

Founded in 2019, Full Swing PR is a public relations and digital marketing agency led by two working moms that helps leaders be seen and sought after so they can reclaim their power and rewrite the human story. We build PR and digital platforms for those historically left out of the conversation: women, BIPOC, and LGBTQ+ leaders.

About Caitlin

Caitlin Copple (she/they) is a strategic communications expert with more than 15 years of experience. Her clients have been in Fast Company, Forbes, TIME, and The New York Times, among others. From leading communications during a runoff election for Boise, Idaho’s first female mayor, to defeating extreme-right political candidates in a Republican primary election, Caitlin brings deep political and policy experience in addition to her background as a former journalist and PR director.

In 2011, Caitlin was the first openly LGBTQ person elected to the Missoula, Montana City Council. In 2019, she was named among Idaho’s Accomplished Under 40 by the Idaho Business Review, and in 2021, she was honored among the Idaho Women of the Year. She holds an M.A. in journalism from the University of Montana and loves enjoying the outdoors with her young son, Tollie. She lives in Boise and spends as much time as possible in Missoula.


About Holly

Holly Conti (she/her) is the co-owner of Full Swing PR. Since she joined in 2020, the agency has more than tripled its revenue. Holly believes that ethical marketing starts with respect for the consumer and her client’s marketing strategies aim to deliver value at every step of the customer journey. Holly ensures her clients have the right pieces in place to capture the attention they get from PR and turn those eyeballs into customers. Holly has helped clients grow their email lists from 2,000 to 20,000, tripled the sales of online course revenue in less than six months, and grown social media followings by 10,000 and up to 50,000. She’s overseen paid advertising campaigns of more than $300,000 and has led several six-figure launches for online business owners. A former TV journalist, Holly brings integrated strategic marketing expertise to each Full Swing client. She lives in New York with her husband and young daughter, Eloise.