Public relations is a lot more than getting a front-page story in the newspaper or going viral on Tik Tok. Publicity like this may get your name out there and capture attention, but many business owners mistake fleeting attention from the press as the sole solution to their sales problems.
Public relations is broader than publicity alone, and done well, it creates ways to capture the contact information of those who Google you after seeing you on TV or following you on Instagram. Full Swing PR offers digital marketing services because we know that’s the key ingredient to delivering bottom-line results from publicity. And, because PR is reputational, it doesn’t end after the article or news segment. PR encompasses all of the ways you show up for your potential clients in the wider world.