Bad bitches send good pitches.
Yeah, we said it. Most PR pitches annoy journalists because they don’t respect their time or their inboxes. To avoid being flagged as spam or written off, we’ll teach you simple best practices to adopt to increase the likelihood you’ll make news.
Reporters hate bad pitches. They ignore them.
If you long for reporters to read your emails, respond with an interview request, and ultimately put you and your business on the media map, you need a compelling pitch that is worthy of making headlines.
Women make up just 30% of expert sources quoted in the global news media, and we all know that’s mostly white, straight, cis women.
We all lose out when our media conversations don’t reflect the diversity of our communities and our country. Women experts, particularly women of color and folks in the LGBTQ+ community, are often less likely to put ourselves out there with PR for fear it won’t feel authentic or because of imposter syndrome. Other times we’ve tried, but we don’t see ourselves commanding the same authority (or prices) as our white male peers.
Yet, while it might be more comfortable to send out a press release that a more personal, targeted pitch, rarely does news coverage, particularly at the national level, stem from a single press release.
As former journalists turned PR experts, we know what it takes to cut through a noisy inbox to capture the attention you need to tell your story to the masses. Whether you’re launching a new product or service or writing your first guest commentary, during our one-hour Pitched & Placed strategy session, we’ll help you find your news value and write and send a pitch on your behalf.
In this 60-minute video call, you’ll learn:
Whether you’re seeking a magazine feature, a podcast interview, or a TV news segment, you’ll come away with a stronger pitch or press release that is more likely to deliver the publicity results you’re seeking.
About Full Swing PR
A PR partner that hustles like a mother
Clients turn to Full Swing PR when they need to stand out in a sea of sameness. Sometimes, they question whether their story is worth telling, and always, they struggle to feel like they are fully seen – by industry peers, by potential customers, and often, by their own marketing agency.
Founded in 2019, Full Swing PR is a public relations and digital marketing agency led by two working moms that helps leaders be seen and sought after so they can reclaim power and rewrite the human story. We build PR and digital platforms for those historically left out of the conversation: women, BIPOC, and LGBTQ+ leaders.
