More visibility can transform your business. Being in the media is one way to attract the attention that can power your platform so you can make big changes in the world. Whether you are writing a book, looking to become a sought-after keynote speaker, considering a run for office, or creating a nonprofit to leave a positive legacy in your community, PR can power your journey, particularly when you pair it with smart digital marketing tactics that result in sales.
Consider what the following could mean for your business:
Our clients have been seen in
A lot goes into doing PR, particularly when you want to make sure it helps generate revenue, and for busy business owners, it can feel overwhelming to know where to start. Maybe you have flirted with hiring a PR agency, but the price or long-term commitment gives you pause.
To dramatically increase your likelihood of PR success, you need certain tools in your pocket – tools used every day by publicists and digital marketers that will help you get closer to seeing your name in lights and open the doors to your big dreams.
Boost your revenue (not just your ego) with PR
Even successful six- and seven-figure entrepreneurs struggle to pinpoint the right PR strategy, and often lack the team, experience, or the time to do it yourself. Make Headlines PR Accelerator delivers the essential things you need to get started in a meaningful way and see what happens when you put PR into action and connect it to the marketing and sales strategy you may already be doing.
Build Your Buzz.
PR is all about building a buzz, and a big part of it is an output game: coming up with compelling pitch angles and knowing who to pitch, plus writing guest commentaries editors actually want to publish. Once we help our clients get published and begin showing up consistently on social media and news outlets their ideal customers actually read, their brand gains traction. Potential customers come knocking, and reporters start asking them for comments.
Make Headlines.
The Make Headlines PR Accelerator includes everything you need to get started with PR, and tees you up for future media success. It’s more than a plan; it’s the essential tools you need to become a sought-after expert in your industry who is finally visible in the media.
What’s included in the 6-week
Make Headlines PR Accelerator
Own Your Story. This three-hour pitch intensive will uncover exactly who you need to reach so you know where to focus your pitching efforts. We’ll co-create compelling news angles you can use right away. (Value $3,000)
Media Kit. A media kit makes life easier for producers, podcast hosts, and reporters by succinctly explaining what you do and why it’s newsworthy in one page that includes your credentials, social media stats, and headshot. (Value $600)
Pitch Perfect. Based on what we learn in the pitching intensive, we’ll start pitching for you. Package includes five well-researched pitches to best-fit reporters at outlets that are relevant to your ideal client. Value ($2,000)
Press Release. We’ll workshop or develop from scratch a 500-word press release that is ready to send out to help you launch your campaign or showcase your brand’s impact. (Value $1,500)
Fix Your Website. We’ll audit your homepage or offer sales page with a clear, 20-minute video chock full of recommendations you can use to make it stronger and help you sell. (Value $350)
Get Visible with Awards and Speaking. We’ll research awards in your industry, as well as speaking opportunities and handle all aspects of nominating or applying on your behalf. Includes one application for either an award or speaking opportunity. (Value $2,000)
Thought Leadership. Showing up as a “thought leader” is all about showcasing the transformation you offer your clients so that others can learn from your experience. We’ll write one 500-1,000 word article and pitch it to a hand-picked outlet in order to showcase your expertise and build credibility among potential clients.
(Value $1800)
We’ll revamp your LinkedIn profile so reporters and clients alike see that you are an expert in your field.
(Value $600)
This package is worth more than $11,000 and includes services normally reserved for our year-long retainer clients.
$10,000
Payment plans are available.
Having grown our own business from solopreneur to seven figures in under four years, we want this package to be available for the folks struggling with the same issues we’ve overcome in our own business, and perfected through our client work.
Just 30% of expert news sources are women, and that desperately needs to change. PR success is within reach, particularly if you have the right tools to get started and the expert guidance to help.
See wins faster with support
“You ladies are brilliant! Your deep understanding of politics has made this process so seamless. You did a really fantastic job.”
Sen. Mona Das
“The PR Accelerator has helped me get more clear on the throughline of my personal brand as an author and the managing partner of an all-women law firm. I appreciate the team’s critical eye in selecting the best media opportunities for me to pursue, and their time-saving help with crafting and placing guest columns on my behalf.”
Amanda DuBois
About Full Swing.
A PR partner that hustles like a mother
Clients turn to Full Swing PR when they need to stand out in a sea of sameness. Sometimes, they question whether their story is worth telling, and always, they struggle to feel like they are fully seen – by industry peers, by potential customers, and often, by their own marketing agency.
Founded in 2019, Full Swing PR is a public relations and digital marketing agency led by two working moms that helps leaders be seen and sought after so they can reclaim power and rewrite the human story. We build PR and digital platforms for those historically left out of the conversation: women, BIPOC, and LGBTQ+ leaders.
About Caitlin.
Caitlin Copple (she/they) is a strategic communications expert with more than 15 years of experience. Her clients have been in Fast Company, Forbes, TIME, and The New York Times, among others. From leading communications during a runoff election for Boise, Idaho’s first female mayor, to defeating extreme-right political candidates in a Republican primary election, Caitlin brings deep political and policy experience in addition to her background as a former journalist and PR director.
In 2011, Caitlin was the first openly LGBTQ person elected to the Missoula, Montana City Council. In 2019, she was named among Idaho’s Accomplished Under 40 by the Idaho Business Review, and in 2021, she was honored among the Idaho Women of the Year. She holds an M.A. in journalism from the University of Montana and loves enjoying the outdoors with her young son, Tollie. She lives in Boise and spends as much time as possible in Missoula.
About Holly.
Holly Conti (she/her) is the co-owner of Full Swing PR. Since she joined in 2020, she has helped the agency has more than tripled its revenue and its team. Holly believes that ethical marketing starts with respect for the consumer and her client’s marketing strategies aim to deliver value at every step of the customer journey. Holly ensures her clients have the right digital pieces in place to capture the attention they get from PR and turn those eyeballs into customers.
Holly has helped clients grow their email lists from 2,000 to 20,000, tripled the sales of online course revenue in less than six months, and grown social media followings by 10,000 and up to 150,000. She’s overseen paid advertising campaigns of more than $300,000 and has led several six-figure launches for online business owners. A former TV journalist, Holly brings integrated strategic marketing expertise to each Full Swing client. She lives in New York with her husband and young daughter, Eloise.
“You ladies are brilliant! I really appreciate your company and your team because you never ask me to dim my shine. You see my shine and you want to elevate it and promote it. A lot of people ask me to dim my shine and I’m done with that.”
Senator Mona Das,
– Former Washington State Senator Mona Das, founder of Moxy! With Mona Das
“I felt really seen and heard by Caitlin and Holly. They listened to my feedback and waited to send anything out before I was happy with it. I was really impressed with all of the work they produced. They were able to capture my voice so quickly. My project manager made the entire process so easy. When they wrote articles on my behalf, I was really impressed by how much it sounded like me.”
Barbara Valenzuela,
T&K Innovators
“Caitlin goes above and beyond for her clients, exudes optimism and creativity, and embodies the best of living and working her values. I love working with her!”
Maria Weeg,
Director of the Office of Community Engagement under Mayor Lauren McLean, City of Boise, former partner at Hilltop Public Solutions
We only have a limited number of Accelerator spots available each month. Let’s make sure we’re the right fit for one another. Fill out the form below and we’ll set up a call to discuss the deets!
