Outsource PR and Marketing to the Pros

Reclaim your time by letting us handle your PR, email marketing, and social media, so you can focus on growing your business.

“Our growing firm loves working with Full Swing PR, a relationship we have valued for several years now. They are professional, dedicated, smart, and fun to be around. We trust Caitlin, Holly, and their team to plan and execute our PR and digital marketing with a clear and rational approach that is rooted in solutions.” 

Brenda Bookholtz, Full Swing Client

“Full Swing helped me solidify my new company’s messaging. During our kick-off call, they helped me redefine my goals so that I could create offers that would stand out in my industry. They helped me get into one of my dream outlets, Black Enterprise, in less than six weeks! I’ve learned so much about what makes me newsworthy and how to gain media attention before my book launch.”

Regina Lawless, CEO AND FOUNDER OF of Bossy & Blissful

“I’m a physician, not a marketer, so I was not at all sure where to start when it came to investing in PR. Full Swing took great care of me. They got me published in POPSUGAR, People, Brit + Co, and leading dermatology outlets. I’m grateful they saw my potential and helped me raise my visibility and credibility as a leader in my field.”

Dr. Fara Kamangar, DermGPT

Owners of fast-growing professional services firms wear a lot of hats.

Everyone knows they need marketing and PR, but it’s overwhelming to know which tactics will power your business forward.

Especially if you’re not a techie person, and maybe you don’t even like social media and tend to show up sporadically at best.

Most of our clients know they need a consistent way to show up authentically in front of potential clients, but their time is precious, so whatever they invest in, they want to make sure it delivers meaningful sales results.

 

 

Are you tired of being passed over for opportunities in the media, conferences, and podcasting while your peers and competitors seem to be killing it?
Nothing boosts a stagnant business like PR. Be seen by more potential customers while also making your content marketing work harder for you.

Publicity can (and should) power your sales funnel. 

A feature in the news media has the power to drive a lot of attention your way. But attention alone doesn’t yield sales. Traditional publicists’ work stops once the headline goes live or the segment airs, but our approach considers what action potential clients will take once they see you in the news.

Usually, their first step is to Google you or look you up on social media. If your website or social profile doesn’t provide an easy way for them to sign up to learn more about you, such as joining an email list or booking a call to potentially hire you, then you’re leaving money on the table and missing out on the true power of publicity.

Our approach is uniquely suited to small business owners who want to scale their business or organization through an integrated approach to PR. That media mention is just the beginning.

We help clients amplify their reach through publicity that’s integrated into their social media and email marketing strategy so they can better see a return on their PR investment.

“Our growing firm loves working with Full Swing PR, a relationship we have valued for several years now. They are professional, dedicated, smart, and fun to be around. We trust Caitlin, Holly, and their team to plan and execute our PR and digital marketing with a clear and rational approach that is rooted in solutions.” 

Brenda Bookholtz, Full Swing Client

“Full Swing helped me solidify my new company’s messaging. During our kick-off call, they helped me redefine my goals so that I could create offers that would stand out in my industry. They helped me get into one of my dream outlets, Black Enterprise, in less than six weeks! I’ve learned so much about what makes me newsworthy and how to gain media attention before my book launch.”

Regina Lawless, CEO AND FOUNDER OF of Bossy & Blissful

“I’m a physician, not a marketer, so I was not at all sure where to start when it came to investing in PR. Full Swing took great care of me. They got me published in POPSUGAR, People, Brit + Co, and leading dermatology outlets. I’m grateful they saw my potential and helped me raise my visibility and credibility as a leader in my field.”

Dr. Fara Kamangar, DermGPT

We’re obsessed with helping our clients define and achieve PR success. PR success is not measured by the number of articles alone, it’s things like

  • Going from seven new business calls a week to more than 20 after just six months of working with us. 
  • Scaling a law practice from $1 million to $7 million in annual revenue in four years without spending a dime on marketing beyond using our agency.
  • Having folks stop you in the supermarket to tell you how it’s obvious you’re crushing it in your business. 
  • Winning industry awards that open doors to paid speaking opportunities and increase the number of reporters reaching out to you because it’s clear you’re a subject matter expert. 
  • Being able to be your full self, including running for office, writing a crime novel, or starting a nonprofit on the side, while also growing your business as you leverage your strong personal brand.  

Stop leaving money on the table. Turn PR wins into sales wins.

Publicity alone won’t grow your annual revenue.

Small business clients often want publicity, that shiny, sexy headline on a major publication or TV segment, thinking that fleeting attention from a press win will solve their sales problem.

Solely relying on a press win to bring in new business is the quickest way to let your hard-earned media win die quickly.

This is why we’re an agency that goes beyond publicity alone to design solid sales funnels so our clients reap headlines along with pipeline and sales growth benefits when they work with us for the long haul.

You’ll get more mileage from a major press win if you have a proven sales funnel that creates an obvious path for future clients to hire you.

Build a buzz and grow sales. What impact would seeing your small business’s name in your dream publication look like for you?

What if it looked a little like this:

  • Growing your public platform as an author and leadership coach in front of your business’s target audience on Black Enterprise.
  • Dominating local news coverage with 187+ media mentions in just one year so community leaders and stakeholders are keenly aware that your organization is leading the training of competent and dedicated future physicians.   
  • Building your authority as a leading dermatologist in women’s health magazines like Medical News Today, POPSUGAR, Brit + Co., and more, reaching more than 166 million readers in less than six weeks. 
  • The attorney general of the state personally wrote to congratulate you after seeing your op-ed in the Washington State Bar Bulletin. 
  • Racking up accolades from business and community leaders stopping you in the street, congratulating you on your 40 under 40 award in the Portland Business Journal
  • Tripling the number of sales calls you have per week and needing to hire more attorneys to staff the increase of new business. 
  • In the last six months, our clients have built their authority and elevated the important work they do in front of millions of readers/listeners. From local to regional and national media outlets, our clients have made headlines in: 

What you get when you buy from us: 

Your very own marketing department.

Instead of hiring a single in-house communications director to the tune of $150,000 a year, our Rocketship Retainer clients benefit from a team of senior-level pros who dive deep into their business goals to create press wins that convert to closed sales.

Work with us to gain access to the decades of brain power that’s helped land our clients in top-tier media outlets like Forbes, Inc., Brit + Co, Black Enterprise, and much more.

Lead Strategist

You’ll work with co-owners Caitlin or Holly to dial in on your communications strategy from kick-off through the end of the contract wrap-up. These work wives dive deep into your business and revenue goals to build communications strategies that deliver meaningful results over time. 

Project Manager

 Professional cat herders, your PM is key to making sure the big communications vision is properly executed by members of our team. They’ll wrangle and coordinate content for approval, make sure our editorial and content calendars are adhered to, and measure and track KPIs that reflect your bottom-line business goals. They’ll also work closely with our Director of Operations to ensure that your marketing needs are efficiently executed – for us and for you, providing solutions to any logistical challenges your team may face. 

Senior Publicist

Your point person to pitch and place you in local, regional, and national media. They’ll also be your contact point for fast-response pitching and crisis communications. Our Senior Publicists bring a combined 30+ years of publicity to the team, and you can bet that they’ll be chatting about your vision during our Thursday morning status calls. 

Writer

Your PR efforts trickle down to engage your digital marketing, ensuring you’re showing up in the right places and nurturing the heck out of the relationship with your audience. Save time and stop praying to the algorithm gods with done-for-you monthly social media content, email newsletters, and blogs. 

Creative Coordinator

No good idea is complete without beautifully executed graphics to accompany your social media, media kit, or slide presentations. Your creative coordinator will ensure your tone and personality show up consistently across 3 social media platforms, freeing up valuable time so you can continue operating in your zone of genius. 

When we say our Rocketship Retainer clients can outsource all their marketing to us, we mean it.

3x revenue, 3x offices, 3x staff

By 2020, we’d helped Smith + Malek clarify their brand and lean into what makes them stand out from their competitors, attracting more potential clients and new hires. 

When our team started shouting from the proverbial rooftops that this was a law firm that scrapped the traditional partner track, which disproportionately holds women attorneys back, Smith + Malek became known as the best place to work for working parents in the legal industry.

The firm offered remote and flexible work before the pandemic because they knew it was important for working parents. Not only do they believe attorneys should have lives, but they even offer 16 weeks of paid parental leave and did so long before big companies like Chobani were touting less generous policies.

All of this makes for great media stories, and the firm’s owners will tell you that greater visibility has contributed to the firm’s financial success, including more than tripling its revenue, expanding across Idaho, and opening a new office in Spokane, Washington.



Major PR wins over the past four years of working with us include:

  • Increasing media mentions by 30% in our first year of working together, with continued growth each year since.

  • Averaging three news stories per month.
  • At least one attorney from the firm (and often more) wins an industry award every year.

  • One of the owners served as a legal analyst for a local news channel, showing up in front of ideal clients each month.

  • National reporters have noticed. Inbound requests from national media like Nancy Grace have dramatically increased.

  • The firm’s PR helps grow the personal brands of two co-owners, Luke Malek and Tara Malek, each of whom ran for political office in recent years.

Success like this is possible when you invest in a strategic communications team that can support scaling your business from seven to eight figures when you have the marketing and PR foundation to support your brand’s visibility growing alongside your revenue.

Ready to join forces? We know we’ll be a good fit if…

You dread tackling your marketing plan because you don’t have the time or expertise to draft it, but you and your team love following a plan and executing it.

This quarter has felt super hard because your leads just aren’t converting to sales. If you’re wowing potential clients once you’re on a discovery call with them, but just need to reach more people, we can help fill your sales pipeline with qualified leads.

You’ve built your business on personal networking and relationship building but are wondering how to scale those efforts, so it’s not the only part of your pipeline.

You’re ready to invest. We work with seven and eight-figure business owners ready to commit 10% of their annual budget to marketing and PR.

You’re in it not to become an influencer but to have influence – in your industry, community, and the world at large. You know you’re investing in PR to build a platform to change the world and grow your business.

But we’re not for everyone. 

 

We love working with small business owners grossing $1 million or more in revenue, but you probably won’t see a return on your investment if…

  • You don’t see the value in investing in PR and digital marketing, are not coachable, or are willing to try new things because you already “get” marketing and PR.
  • You expect quick hit headlines and connections to make your business goals. PR is a long game, and newsworthiness and earned media are a real thing.
  • You have a muddy sales plan at best, meaning you have no way to direct or convert the potential leads visibility will bring.
  • Our values don’t align. We put our money where our values are and love working with businesses/organizations that better the world, and are committed to anti-racism, LGBTQ+ equality, and access to reproductive care.

Maximize ROI by outsourcing PR to the pros. 

Rocketship Retainer clients benefit from a strategic thought partner relationship with done-for-you PR and digital marketing deliverables that free up your time, including:

  • Build and execute an annual strategic communications plan that embeds your business’s biggest vision and bottom-line goals throughout every step.
  • Leave handling tricky media relations, including press releases and pitching best-fit reporters each month to the pros.
  • Check writing social content, designing graphics, and uploading posts for up to three social media channels off your to-do list with our monthly social media calendar.
  • Nurture the crucial relationship between your business and your audience with up to two email newsletters each month.
  • Establish your authority and expertise with one written and pitched guest commentary in conjunction with a bevy of pitches to magazines, podcasts, and newspapers across local and national markets.
  • Track, measure, and report results on a monthly and quarterly basis, fine-tuning as needed.
  • Never worry about how your business will react to “bad press” with our as-needed rapid response and crisis communications support.

Monthly retainer: $10,000/mo for 12 months.

Our growing firm loves working with Full Swing PR, a relationship we have valued for several years. They are professional, dedicated, smart, and fun to be around. We trust Caitlin, Holly, and their team to plan and execute our PR and digital marketing with a clear and rational approach that is rooted in solutions.” 

– Brenda Bookholtz, CFO, Smith + Malek Attorneys. 

 

“It feels so good to have the marketing handled. It allows our team to do more to build on the momentum. The award we won was a huge validation of what we’ve been doing. Everyone is seeing it, and I’m getting tons of texts and calls.” 

– Kathleen Stuart, CEO and Founder, Stuart Collective.