How to Be the News. During this session you’ll learn what makes a business or person newsworthy and come away with three pitch angles and five media opportunities you can pursue right away. Publicists will be on hand to answer your questions one-on-one or in small groups. Everyone will receive five media opportunities you can pursue right away; Supernova VIPs will be assigned a Full Swing publicist to pitch them within a week of the event.
Lunch and Learn: Journalists, Authors, and Publishing Panel. Grab your lunch and join us for a panel discussion featuring current and former top tier journalists and authors who will answer your pre-submitted questions. Moderated by Caitlin Copple, founding partner at Full Swing PR.
PR for the Most Boring Business. Think your business is boring? We beg to differ. Learn how to grow your pipeline through an integrated PR and digital marketing strategy that has helped Full Swing clients go from low seven figures to nearly $10 million in less than four years. You’ll learn how to hack the news cycle to get your professional services business into local, regional, and national news.
Building an Author or Keynote Speaker Platform through Publicity. This conversation will help you understand what actions you need to take now to position yourself to sell a six-figure book proposal and covers what to look for when signing with a speaking agency. Special guest experts TBD.
Become a Recognized Expert through Thought Leadership. This session, you’ll sketch out a plan for the next six months of your thought leadership, generating topics and outlets, awards, and conferences that are looking for experts like you. You’ll come away with an outline for your first guest article. Supernova VIPs will receive a round of edits from a Full Swing Publicist plus 1:1 guidance on submitting your article to the appropriate editor.
PR for Political Leaders. Women of color and queer folks are underrecognized as political leaders in our democracy. Learn the steps you need to take to position yourself to hold appointed or elected office in this panel discussion featuring top political operatives and past and current elected officials.
We’ll conclude at 5 p.m. so folks have time to primp and change into your best Gatsby attire for the cocktail hour from 6 p.m. to 7 p.m., held in the 1920s themed speakeasy, Founders Club, at the Fairmont Olympic Hotel.