Are you tired of being passed over for opportunities in the media, conferences, and podcasting while your peers and competitors seem to be killing it?
Are you tired of being passed over for opportunities in the media, conferences, and podcasting while your peers and competitors seem to be killing it?
Nothing boosts a stagnant business like PR. Be seen by more potential customers while also making your content marketing work harder for you.
Nothing boosts a stagnant business like PR. Be seen by more potential customers while also making your content marketing work harder for you.
At Star Maker Summit, your business is the star and our focus is building you the PR platform you need to fill your pipeline and change the world.
Join us from 10 a.m. to 5 p.m. on Tuesday, July 18, at the Fairmont Olympic in Seattle.
This one-day summit is jam-packed with value and time to forge lasting connections with your peers, journalists, and publicists. Attendees will come away with:
- The exact formula you need to craft compelling key messages that make your business stand out
- Three pitch angles that will capture the attention of top-tier journalists at your dream outlets
- An understanding of how to become a guest contributor at places like Forbes, Fast Company and Entrepreneur and how to write and pitch your first guest article
- How to pitch yourself for podcasts and rock your guest interview to drive future opportunities
- How to make sure the rest of your marketing efforts align with your publicity strategy
- The essential PR steps you must take as a seven-figure entrepreneur in order to build your platform for a future book or speaking career.
Our team of PR experts and VIPs will help you tap into your most authentic story and learn how to share it so the media listens.
Star Maker Summit is an exclusive opportunity for under-recognized leaders to identify what makes them shine and how to start getting publicity right away. You know what you do well, but communicating that to the media — or even to potential clients — can be tough. We’ll dive deep into how to talk about your business in a way that makes people pay attention.
Plus, we’ll cover how to write a stellar pitch email and how to craft an out-of-this world thought leadership strategy, you’ll come away with tangible steps to skyrocket your brand’s visibility this year.
Star Maker Summit is an intimate in-person event hosted by Full Swing PR where successful seven- and eight-figure entrepreneurs can connect with real-life journalists and PR experts who specialize in publicity for small businesses and emerging thought leaders, including personal branding, building an author platform, and running for office.
Event Schedule
Star Maker Summit begins with networking, coffee, and light snacks from 9:15 to 10 a.m. Our first session begins at 10 a.m. Here’s a sample schedule of what you can expect.
Welcome and Land Acknowledgement
Morning Session
How to Be the News. During this session you’ll learn what makes a business or person newsworthy and come away with three pitch angles and five media opportunities you can pursue right away. Publicists will be on hand to answer your questions one-on-one or in small groups. Everyone will receive five media opportunities you can pursue right away; Supernova VIPs will be assigned a Full Swing publicist to pitch them within a week of the event.
Working Lunch
Lunch and Learn: Journalists, Authors, and Publishing Panel. Grab your lunch and join us for a panel discussion featuring current and former top tier journalists and authors who will answer your pre-submitted questions. Moderated by Caitlin Copple, founding partner at Full Swing PR.
Afternoon Sessions
PR for the Most Boring Business. Think your business is boring? We beg to differ. Learn how to grow your pipeline through an integrated PR and digital marketing strategy that has helped Full Swing clients go from low seven figures to nearly $10 million in less than four years. You’ll learn how to hack the news cycle to get your professional services business into local, regional, and national news.
Building an Author or Keynote Speaker Platform through Publicity. This conversation will help you understand what actions you need to take now to position yourself to sell a six-figure book proposal and covers what to look for when signing with a speaking agency. Special guest experts TBD.
Become a Recognized Expert through Thought Leadership. This session, you’ll sketch out a plan for the next six months of your thought leadership, generating topics and outlets, awards, and conferences that are looking for experts like you. You’ll come away with an outline for your first guest article. Supernova VIPs will receive a round of edits from a Full Swing Publicist plus 1:1 guidance on submitting your article to the appropriate editor.
PR for Political Leaders. Women of color and queer folks are underrecognized as political leaders in our democracy. Learn the steps you need to take to position yourself to hold appointed or elected office in this panel discussion featuring top political operatives and past and current elected officials.
We’ll conclude at 5 p.m. so folks have time to primp and change into your best Gatsby attire for the cocktail hour from 6 p.m. to 7 p.m., held in the 1920s themed speakeasy, Founders Club, at the Fairmont Olympic Hotel.
About the Venue
The Fairmont Olympic Seattle offers lavishly appointed guest rooms and suites in the heart of Downtown, near the waterfront pier and Pike Place Market, Space Needle, and Seattle Art Museum. The hotel is home to the award-winning Penelope and the Beauty Bar spa.
Star Maker Summit registered guests will enjoy a special room rate three days before and after the event, as well as complimentary buffet lunch, snacks, and a cocktail and hors d’oeuvres reception during the event. Recommendations for child care, shopping, dining, private car service, and more are available upon request.
Supernova VIPs will be treated to a private dinner with Full Swing’s owners, journalists and other VIPs.
Event Hosts
Caitlin Copple (she/they) is the founding partner at Full Swing PR where she helps underrecognized leaders reclaim their power and rewrite the human story by building the public platform they need to be successful authors, speakers, business owners and political candidates. Caitlin’s clients have been featured in Fast Company, Inc. Forbes, New York Times, Washington Post, Cosmopolitan, PopSugar, CNN, and many local and regional outlets. Caitlin has personally been featured in Inc., Idahome Magazine, Idaho Business Review (Accomplished Under 40 and Idaho Women of the Year), Scripps News, and podcasts including Ordinary Equality, PR Yourself with Leah Frazier, Pitchin’ and Sippin’ with Lexie Smith and Hello Seven with Rachel Rodgers. Caitlin has spoken at Alt Summit, Mom 2.0, and Andrus Center for Public Policy’s Women and Leadership Conference, among others. In 2011, she became the first openly queer person elected to the Missoula, MT city council. She lives in Boise, Idaho with her son Tollie.
Holly Conti (she/her) is co-owner and partner at Full Swing PR. She leads digital marketing efforts and brings over a decade of experience managing brand platforms in digital, television, and print media. She has led strategy and implementation for multiple six-figure earning e-courses and digital product launches. Her clients have earned six-figure book deals and more than $4 million in donations for their organizations. Holly got her start as a TV news producer in upstate New York managing guests like Gabby Bernstein, the Goo Goo Dolls and David Muir and remote segments with Kris Jenner and Jane Seymour. Holly has been featured on To Be Magnetic’s Expanded Podcast with Lacy Phillips and Jessica Gill, Rachel Rodgers’ Hello 7 Podcast, Authority Magazine, IdaHome Magazine and most recently spoke at the Mom 2.0 Summit. A certified yoga teacher and meditation expert, Holly lives in the Syracuse, NY area with her husband Aaron and young daughter, Eloise.
“Our growing firm loves working with Full Swing PR, a relationship we have valued for several years now. They are professional, dedicated, smart, and fun to be around. We trust Caitlin, Holly, and their team to plan and execute our PR and digital marketing with a clear and rational approach that is rooted in solutions.”
Brenda Bookholtz, Full Swing Client
“Full Swing helped me solidify my new company’s messaging. During our kick-off call, they helped me redefine my goals so that I could create offers that would stand out in my industry. They helped me get into one of my dream outlets, Black Enterprise, in less than six weeks! I’ve learned so much about what makes me newsworthy and how to gain media attention before my book launch.”
Regina Lawless, CEO AND FOUNDER OF of Bossy & Blissful
“I’m a physician, not a marketer, so I was not at all sure where to start when it came to investing in PR. Full Swing took great care of me. They got me published in POPSUGAR, People, Brit + Co, and leading dermatology outlets. I’m grateful they saw my potential and helped me raise my visibility and credibility as a leader in my field.”
Dr. Fara Kamangar, DermGPT
