For me, Alt Summit was about making connections and affirming my recent choice to launch my own business. It also forced me to take the important step of leaving my two-year-old son home with Dad for five whole nights. (Spoiler alert: We all survived).
A crisis communications plan is a must for any client working with a public relations agency, including small business owners and solopreneurs. In an era of mass shootings in schools and workplaces, sexual abuse and harassment scandals, and racist behavior uncovered at even the most policed of mega-brands, scenario and response planning is essential for any senior management or communications team.