5 Questions to Ask When Vetting a PR Agency
Let's face it, public relations is an odd profession. Everyone thinks that they know what PR is, and many companies
5 Signs Your Press Release Isn’t Actually News
Check out these five warning signs that your press release won't pass a journalist's smell test and is likely to die on the wire or be better suited to the company blog.
How to Be Ready When a PR Crisis Hits
A crisis communications plan is a must for any client working with a public relations agency, including small business owners and solopreneurs. In an era of mass shootings in schools and workplaces, sexual abuse and harassment scandals, and racist behavior uncovered at even the most policed of mega-brands, scenario and response planning is essential for any senior management or communications team.
