Helping women leaders unlock the power of their influence
Build a 6-Month PR Plan and Give Your Team the Tools They Need to *Actually* Implement It
Is this for you?
Fast Company. New York Times. Good Morning America.
You know PR could make a big difference for your business, more awareness means more clients, right? But when it comes to marketing and PR, you feel overwhelmed by tactics and insecure about your team’s capacity to drive forward a winning strategy.
And, though you know PR could help you, is your business even big enough for PR? Isn’t PR only for celebrities and famous Instagram dogs?
You’ve built a successful seven- or eight-figure business. You know your clients or customers, and you know what you sell and how to sell it. Yet…
You’d carve out time for PR and marketing if:

Full Swing’s two-day virtual VIP Experience helps business owners like you unlock the power of their influence. Together, we’ll co-create your business’s six-month strategic marketing plan and best of all, we’ll train your team to actually implement it.
That’s where I
come in.

What’s included in a VIP Experience?
This private, customized client experience gives you and your team exactly what you need to build the foundation – or scale up – your digital marketing and PR to create bottom-line results for your business. You’ll unlock the power of your influence and learn how to maximize your impact in your industry. The CEO or business owner must attend all sessions. Other team members may join as needed.
Day 1: CEO Day
This is your time to shine as a visionary.
Connect the dots between your company’s overall business goals with the PR strategy needed to get you earning your next million dollars. By the end of this day, you’ll have a better sense of how your personal values and brand connect with that of your business. You’ll be able to succinctly explain what you do and why, and you’ll gain the tools your team needs so that they can do it too.
You’ll learn how to think like an editor to perfect your pitches, and together, we’ll write your first “thought leadership” article and show you how and where to pitch it.
Team members are welcome to join, but this day is focused on YOU. Here’s a breakdown of the day:
Be Seen (3 Hours)
Learn how to own your story, build or refine your key messages that are the foundation for all your brand communications, and how to pitch yourself to top-tier and regional media outlets. This session covers:
Be Sought After (3 Hours)
The #1 mistake we see with PR is that it exists in a silo, separate from the digital marketing your business may already do. This session helps you take advantage of the attention your PR attracts, and leverage it into your marketing and sales strategy to deliver real results over the next six months. This session covers:
The big deliverable.
At the end of Day 1, you’ll receive a 6-month communications plan that outlines the strategies we built together during your CEO Day. This 6-month plan will include your key messages, pitch angles, target audience personas, and sales funnel strategies. This is how you plan with confidence.
During day two, we’ll teach your team how to operationalize that plan so the PR magic can actually happen.
Day 2: Train Your Team
To take yourself out of the daily operations of your business, you need a strategic marketing plan that your team can actually implement. You need to be able to trust your team to operationalize the marketing vision you co-create on day one of your VIP Experience.
As the visionary guiding your business, you need an integrator, whether your team includes a couple of part-time employees or contractors or one to three full-time rockstars with competing priorities and many tasks on their plates. An integrator takes the CEO’s mission, vision, and plan and runs with it. In turn, the CEO must set the integrator up for success (we’ll help), empowering them with context and training to fully grasp your mission and vision. Integrators are most successful when they know exactly what they need to do when and have the tools they need to be most efficient at making your vision come to life and free up your time and brain space from drowning in details.
By the end of Day 2 you’ll uncover up to five hours a week of free time and be able to trust that your marketing is handled and you can focus on the aspects of your business (or your life) that light you up.
Train Your Team: Customize It (4 Hours)
Not every team has the same problem – which is why we have lots of solutions. To make Day 2 most useful to you and your team, choose three workshops to focus on.
Final Close (1 Hour)
We’ll spend our final hour together talking through any final questions and wrapping up ideas and action items that came up during our two days together. We’ll also share our options for ongoing support.
Options for Ongoing Support
Included is a 60-minute coaching call 2-4 weeks after your VIP experience to help you stay on track and answer any questions that are coming up.
We’ve spent our entire careers helping women-led businesses and organizations tell their stories to create a better world. If you have the appetite to learn how to work smarter in your business’s marketing efforts, this private client experience is for you.
Fee: $20,000 for two days, completed within 7 business days of each other.
Payment plans are available.
All VIP Experiences are conducted via Zoom.
After your VIP Experience, we have additional options for ongoing support for you and your team.