Meet our team of
Mother Hustlers

Full Swing PR was founded in 2019 by Caitlin Copple and is now co-owned by Caitlin and her “work wife,” Holly Conti.

We focus daily on being anti-mean girls.

  • We’re gate openers for underrecognizd leaders who may have had past doors slammed in their faces, or who’ve never been invited to the table.

  • We lead like we mother (outside of gender boxes), helping clients make headlines and stand in the power of their stories, raising up our own tiny humans, and nurturing our ever-growing collection of houseplants.
  • Our team has a deep sense of responsibility to our values (if you don’t believe abortion is a human right, we probably won’t work well together), our clients, and a nurturing spirit. We won’t dim your shine because we know that’s where your PR superpower lies.

  • Our calling is to elevate under-represented leaders, and we love our jobs. We’re a team who truly care about our clients, and we get shit done. If you are tired of feeling like agencies don’t get you or don’t care about you, try us on for size.

Caitlin Copple

Founding Partner + Head of PR (she/they)

Caitlin helps underrecognized leaders be seen and sought after so they can reclaim their power and rewrite the human story. With media placements in Fast Company, TechCrunch, The New York Times, and many more, Caitlin’s tenacity and connections always exceed expectations. Caitlin’s work has elevated the stories of female founders, sold books, won groundbreaking elections, passed legislation in multiple states, and ousted a lawmaker accused of sexual assault.

In 2012, Caitlin became the first openly-queer person elected to the Missoula City Council. She ran because the incumbent voted against the city’s LGBTQ-inclusive non-discrimination ordinance, and Caitlin couldn’t sit by and let that happen in her community.

This story is central to how Caitlin operates: she advocates against harmful policies and commits to changing them. She’s not afraid to be the ‘first’ or the ‘only,’ and her commitment to being her authentic self and helping others share their authentic stories is something she brings to every person she works with.

In 2019, Caitlin was named to Idaho Business Review’s Accomplished Under 40, and in 2021, she was honored among the publication’s Idaho Women of the Year. A sought-after public speaker, Caitlin has delivered workshops at Alt Summit, Boise State University’s Andrus Center for Public Policy’s Women and Leadership Conference, Philanthropy Northwest’s Philanthropy Institute, Women’s Startup Lab, and NEW Leadership Idaho. She holds an M.A. in journalism from the University of Montana. Caitlin co-founded Boise Women Who Get Shit Done in 2017. An avid skier and bad golfer, Caitlin loves exploring the outdoors, especially with her young son, Tollie.

Holly Conti

Partner + Head of Digital Marketing (she/her)

Holly is the co-owner of Full Swing PR, where she creates PR and digital platforms for those historically left out of the conversation: women, BIPOC, and LGBTQ+ leaders. Since joining Full Swing in 2020, the agency has more than tripled its revenue, and she became part-owner in 2021.

Holly believes that ethical marketing starts with respect for the consumer.She brings a campaigner’s tenacity paired with a strategic mind to each project, focusing on maximizing impact for her clients.

To that end, Full Swing is not about helping people get famous. We work with people who want their PR to help them grow their business and make the impact they dream of in the world. To do that, Holly helps ensure her clients have the right pieces in place to capture the attention they get from PR and turn those eyeballs into customers.

In her nearly three years with Full Swing, Holly has helped clients increase their email lists from 2k to 20k, more than triple the sales of their online courses in under six months, grow their social media followings by 10k, 20k, and 50k, plan and execute paid ad strategies of over $300k, and have five- and six-figure launches in under two weeks. What really lights her up is leading her team of intentional women focused on learning, growth, and elevating one another.

Holly brings over a decade of experience managing brand platforms in digital, television, and print media. She has led strategy and implementation for multiple six-figure e-courses and digital product launches. A former account executive at a social impact marketing agency, Holly’s past clients include HP, Smithsonian, and 1440 Multiversity where she produced multi-week brand photoshoots for over 300 participants.

She holds a bachelor’s degree from Syracuse University. When she’s not at work, you can find her meditating on her chase lounge, leaving a trail of spilt coffee around her house, or hiking with her husband and young daughter, Eloise, in the upstate NY woods.

Brooke Anthony

Operations Manager (she/her)

Nurse-turned-operations enthusiast Brooke joined the Full Swing team at the tail end of 2023. She brings more than a decade of expertise in operations and client engagement.

With a diverse background leading teams at renowned companies in digital and e-commerce industries, she brings a wealth of experience to our team. The consummate multitasker, Brooke, has overseen $13 million in revenue for 20+ clients while managing a dedicated workforce of 350 employees.

Brooke loves people and finds her stride steering Full Swing’s day-to-day operations while getting major projects across the finish line.

Yes, KPI dashboards are her love language (along with boba and macarons to snack on during a busy day). As part of Full Swing’s leadership team, Brooke comes in clutch with client account management, employee engagement, and our own forecasting and budgeting.

Like most of our team, Brooke is a parent and partner first. She’s the dedicated mom of two adorable little girls and the wife of a newly minted police officer in Raleigh, North Carolina, which she now calls home despite being raised a Georgia girl.

Kana Oliver

Senior Project Manager (she/her)

Kana joined Full Swing in early 2022 as an intern, and we knew we couldn’t let her go. So a month later, we promoted her to PR Coordinator and Project Assistant. Finally, she’s joined us full-time as a Project Manager, and we couldn’t be more excited. Kana is a talented writer who blends her experience in public relations with a natural affinity for organizing (she’s a Virgo, after all) to help turn clients’ goals into action. She’s a whiz at crafting award nominations, ghost-writing, and pitching clients for speaking opportunities. Her efforts helped one client make the Inc. 5000. Kana was recognized as a gold-level Bulldog PR 2023 Up & Comer.

Because we want to clone her, Kana is now in charge of Full Swing’s internship program, which includes supervising and mentoring one to three interns at any given time.

Kana is the proud daughter of an immigrant woman solopreneur and loves helping women and other historically marginalized people craft stories that share their expertise and establish their industry credibility. She grew up working alongside her mom, learning the ins and outs of operating a small business.

Kana graduated Summa Cum Laude from The College of Idaho with departmental honors in Psychology and Business. While working part-time and facilitating multiple psychological research studies, Kana also served two terms as her sorority’s chapter president, recruiting 30% more members than average (and during the pandemic, no less) and leading the implementation of a Diversity, Equity, and Inclusion (DEI) Chair at the college in 2020. She now lives in the Seattle area with her fiancé and two cats who often make an appearance on our Zoom calls.

Marlene Vences Rendon

Copywriter (she/her)

After watching a couple of episodes of Mad Men in high school, Marlene realized her passion for writing could be an actual career. Born and raised in Nampa, Idaho, Marlene loves midday strolls around downtown, a good latte, and spending time with her sisters and her furry nieces and nephews. Marlene holds media arts and anthropology degrees from the College of Western Idaho. She’s passionate about understanding different cultures and how they relate. While copywriting is her passion, Marlene has also worked as a publicist on affordable housing issues. Marlene loves working with underrepresented leaders in her community to elevate and highlight their voices in the mainstream media.

Layne Watkins

Executive Assistant (she/her/hers)

Layne joined the Full Swing team in January of 2023 after falling head over heels in love with Full Swing’s commitment to passing the microphone to “those historically left out of the conversation.” A major part of Layne’s identity was formed as a musician in the Boise, Idaho community. As a band leader, she consistently passed the literal microphone as often as possible to voices that deserved to be elevated and heard.

An Enneagram 2 and a passionate “maximizer,” Layne feels right at home in a supporting role to the Mother Hustlers on this team. A “master of calendars”, she helps free up Caitlin and Holly’s time to do what they love most – spend time with clients and their families. Layne also loves to interact with new folks and has already proven herself to be a warm welcome to many of Full Swing’s new clients.

A Mother Hustler herself, she’s the proud mama to Ivy and Leo – two of the world’s most ferociously funny children. She’s married to Adam, lead singer of Boise’s best synth-pop 80’s cover band. When she isn’t at work or spending time with her family, she’s rearranging furniture, writing music, or snuggling her two Australian Shepherds.

Lindsay Lodis

Senior Publicist (she/her/hers)

Lindsay met the Full Swing squad in 2020 and watched from afar as the agency grew in personnel and impact. In 2023, she jumped at the chance to join the team as a senior publicist and helps bring leaders who have been unfairly relegated to the nosebleed sections of their industries onto the brightly lit stages where they belong.

Lindsay grew up in Colorado and received her undergraduate degree from Colorado State University where she was a DJ on the college radio station and studied protected area management. Upon graduation, Lindsay played park ranger in a variety of seasonal positions that took her from the Oregon Coast (tidepool ranger!) to Yosemite’s Tuolumne Meadows (wilderness ranger!) to the Peruvian rainforest (resident naturalist in an eco-tourism lodge!).

Ultimately, Lindsay landed at the University of Maine where she earned an M.S. in Forest Resources and an M.A. in Communications. She successfully combined those academic interests as a communications manager at the University of Idaho’s Rangeland Center, then plunged into the wild world of healthcare as the marketing and communications manager for Idaho WWAMI Medical Education.

Lindsay is thoroughly engaged in Boise’s music, yoga, and literary scenes, enjoys the bingeable popcorn + wine TV combo, and stays busy raising two cool kids.

Secret Mother Hustlers

A small business is only as strong as its partners, and we are proud to share some of our favorites.

Diya Khanna

DEI Consultant (she/her/hers)

As the Diversity Equity and Inclusion Chief Strategist and Founder of Global IDEA, Diya is a proven subject matter expert with 20 years of experience working to increase access and opportunities for all people across every professional industry, previously working for major companies like Amazon and Amazon Web Services. Diya’s mission to support women, BIPOC, and underrepresented leaders helps Full Swing PR in creating a work culture and team that aligns with our mission and values. Diya’s DEI quarterly team workshops and audits ensure that we create diversity, equity, and inclusionary initiatives and actions to support our growing team of aspiring anti-racists.

Uyen Do

Creative Coordinator (she/they)

A certified meme queen, no social media trend gets past Uyen’s Gen-Z humor and wildly artistic mind. Although she’s been studying abroad in the Northwest for nearly seven years, Uyen calls Vietnam home. That’s also where she first discovered her passion to make a visual impact.

Uyen graduated with a marketing and digital media degree from the College of Idaho. She’s no stranger to immersing herself in environments that lack representation and equity. The impact she makes through her design and social media work helps amplify the voices of other underrecognized leaders, sharing their stories through beautifully crafted visuals.

Not only is Uyen bilingual (and soon to be trilingual!), she taught English classes in Vietnam for three years. Besides constantly trying to wrangle her menace of a cat, Sesame, Uyen enjoys drinking bubble tea and exploring film photography in her free time.

Renee Serrant-Layne

Digital Coordinator (she/her/hers)

Renée has been supporting Full Swing since 2022, acting as our digital coordinator as a subcontractor through her own business. A true Enneagram 8 with a decade of experience working as a business and marketing strategist, Renée helps busy entrepreneurs launch their products or services, handling the back-end details so her clients can focus on work that truly sparks their passion.

Renée helps share our work by automating email sequences, designing landing pages for our clients, and managing their websites. Through her automation-made easy approach, Renée ensures our clients and their audiences effortlessly interact along their sales journey.

A triple threat, Renée speaks English, French, and Spanish and holds a French and management studies degree from the University of the West Indies. You can find Renée (with her unmistakably colorful hair) and her kiddo enjoying the beach, the park, and a tasty treat on the sunny island of Barbados, where they live.

Jessica Holmes 

Copywriter (she/her)

A brand storyteller with serious street cred, Jessica Holmes is an uncommon creative unicorn with live storytelling and stand up comedy chops.

A senior copywriter and creative director with over 18 years of dynamic ad agency and freelance marketing experience, she uses the power of words to build business momentum and make waves.

The idea-maker and voice behind brands and campaigns that speak to people and sell, she runs a freelance copywriting business at brandstorytell.com.

Noteworthily, Jessica is the co-creator and original emcee of the wildly popular live storytelling program, Story Story Night, and the inaugural winner of Boise’s Funniest Person standup competition.

Shanetta McDonald 

Publicist (she/her)

Shanetta has more than 15 years of PR and communications experience under her belt (or jumpsuit!). Through her business, Shanetta provides contract media relations support for Full Swing clients.

Shanetta’s experience extends to her successful track record crafting and executing awareness and revenue-driving programs for major global and national brands such as CVS/pharmacy, Mattel, and Good American.

Renowned for her strategic yet bold approach, Shanetta has a knack for unearthing compelling stories that resonate with media and readers. Her mission, both personally and professionally, is to be a vessel for stories typically untold.

When she’s not busy pitching story ideas, Shanetta is a mom to her busy toddler, a freelance writer for major publications, and enjoying all that sunny Los Angeles offers.


We are always looking for new talent to join our team. If you are reliable, trustworthy, dig marketing, and care deeply about your work, this is your invitation to become an accomplice in our mission to help women leaders be seen and sought after so they can reclaim their power and rewrite the human story. Send us an email at hello at fullswingpr dot com (hello@fullswingpr.com).

Full Swing’s Anti- Racism Commitment

Full Swing aspires to be an anti-racist organization. That means that we reject white supremacy and acknowledge how it operates and is supported within our company. We openly discuss the negative impacts of white supremacy and systemic racism with our employees, contractors, clients, and in our communities. We aspire to become more empathetic people and better listeners in our professional relationships, and believe that anti-racism work positively informs all aspects of our business.

Our company invests more money and time towards educating our white employees about and donating to BIPOC and queer-led advocacy organizations. We are committed to continuing to hire BIPOC and members of the LGBTQ+ community as employees, contactors, and vendors in addition to our hiring practices, we continue to work with BIPOC DEI consultants to help us along this journey. We stand in solidarity with all marginalized groups, and we work to model the change we seek in the world by calling each other in.

Ready to work together?
Here are three ways to do so.

Rocketship Retainer

We guide our annual retainer clients through all aspects of planning and executing their PR and digital marketing.

Authority Builder

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Publicity Booster

We co-create a six-month strategic communications plan and give you the tools to actualize it.