Partner + Head of Digital Marketing (she/her)
Holly is the co-owner of Full Swing PR, where she creates PR and digital platforms for those historically left out of the conversation: women, BIPOC, and LGBTQ+ leaders. Since joining Full Swing in 2020, the agency has more than tripled its revenue, and she became part-owner in 2021.
Holly believes that ethical marketing starts with respect for the consumer.She brings a campaigner’s tenacity paired with a strategic mind to each project, focusing on maximizing impact for her clients.
To that end, Full Swing is not about helping people get famous. We work with people who want their PR to help them grow their business and make the impact they dream of in the world. To do that, Holly helps ensure her clients have the right pieces in place to capture the attention they get from PR and turn those eyeballs into customers.
In her nearly three years with Full Swing, Holly has helped clients increase their email lists from 2k to 20k, more than triple the sales of their online courses in under six months, grow their social media followings by 10k, 20k, and 50k, plan and execute paid ad strategies of over $300k, and have five- and six-figure launches in under two weeks. What really lights her up is leading her team of intentional women focused on learning, growth, and elevating one another.
Holly brings over a decade of experience managing brand platforms in digital, television, and print media. She has led strategy and implementation for multiple six-figure e-courses and digital product launches. A former account executive at a social impact marketing agency, Holly’s past clients include HP, Smithsonian, and 1440 Multiversity where she produced multi-week brand photoshoots for over 300 participants.
She holds a bachelor’s degree from Syracuse University. When she’s not at work, you can find her meditating on her chase lounge, leaving a trail of spilt coffee around her house, or hiking with her husband and young daughter, Eloise, in the upstate NY woods.