Let’s work together.
PR that works for you.
Public relations works better than advertising alone. Why?
If an ad tells you a product or service is awesome, you, the smart consumer, know that the company paid to place that ad. And of course, all companies think they are awesome.
Anyone can buy an ad, but an ad can’t fix or enhance your reputation.
One Nielsen study found that PR is up to 90% more effective than paid ads because it’s a more trusted medium.
Build your brand’s visibility and authority
When someone reads an article that showcases the awesomeness of a product, person, or service, they’re more likely to believe it truly is awesome. It’s easier to trust a third-party publication, like a news outlet, that has no skin in the game.
Particularly when it comes to positioning yourself as a sought-after expert in your field, public relations done well can skyrocket you into the news and get you front-and-center with your ideal customers.
While most of our clients are small businesses with at least $1 million in annual revenue, we’ve also helped venture-backed startups, large nonprofits, political campaigns, and higher ed clients achieve their goals.
Busy business owners often have unending to-do lists (we see you!), and Googling “how to do PR” is a surefire way to continue procrastinating on increasing the visibility of your business. Our rocketship retainer offers done-for-you services, including an annual PR plan plus execution over the next year.
Retainer clients enjoy two ghostwritten first-person guest columns a month, management of up to three social media channels, email marketing and website support, regular pitching to best-fit news outlets, plus rapid response and crisis communications services.
Make Headlines PR Accelerator
Get retainer client access for less: The Make Headlines PR Accelerator packs more than $10,000 worth of services that are normally reserved for our year-long retainer clients into a 6-week sprint that dramatically increases the visibility of your business. PR transformation, here you come.
Starting with a pitch intensive, we’ll refine or create your key messages and shape three newsworthy pitches you can use to make headlines. Package includes a media kit, award or speaking application, two ghost-written guest columns that we’ll submit for you, and five well-researched pitches sent on your behalf. We’ll also audit your website’s sales page to help you generate sales, and we’ll makeover your social media bios, including your LinkedIn headline and “about” section. Learn more about the PR Accelerator
Maybe you have a marketing person or a strong admin who can execute, but you lack an expert strategy that integrates publicity into your overall communications strategy. Without a strategy, your PR and digital efforts aren’t giving you the max ROI they could if they were integrated.
During a VIP Experience, we build a 6-month PR plan for you and give you all the tools you need to execute pitching, thought leadership, social media, and email marketing successfully, regardless of how big or small your team is.
Pitched & Placed
Write and deliver a media pitch that is more likely to get opened by a reporter, read, and responded to and allows you to capture the media attention you deserve. If you long for reporters to read your emails, respond with an interview request, and ultimately put you and your business on the map, you need a compelling pitch that is worthy of making headlines.
Whether you’re seeking a magazine feature, a podcast interview, or a TV news segment, you’ll come away with a stronger pitch or press release that is more likely to deliver the publicity results you’re seeking.
A pitch won’t land if you send it to the wrong person. Make sure you’re pitching your business to the right people by getting a media hotlist created especially for you by PR experts who know their stuff.
For $295, we’ll pull you a customized media hot list of up to 50 reporters who are most likely to cover you and your industry.
“Our growing firm loves working with Full Swing PR, a relationship we have valued for several years now. They are professional, dedicated, smart, and fun to be around. We trust Caitlin, Holly, and their team to plan and execute our PR and digital marketing with a clear and rational approach that is rooted in solutions.”
Smith + Malek Attorneys
“Caitlin’s smarts, attention to detail, and ability to think strategically to advance our goals was spot on. The firm’s comprehensive approach is exactly what we were looking for. We got that and more.”
ACLU of Idaho
“Thank you ladies for your work on this, working with us, getting our marketing and PR exposure and efforts into orbit and for all in all being incredible women to work with. We are incredibly grateful for all of your work and contributions helping us level up our market presence and success in the past year.”
Ethos Design + Remodel | Build
“I am grateful for your ‘get shit done-ness.’ From the first call I had with you, you have relentlessly come at a challenge from a place of ‘yes’ and with the confidence required to actually execute.”
Co-founder and CEO of MyVillage
“You ladies are brilliant! Your deep understanding of politics has made this process so seamless. You did a really fantastic job.”
Senator Mona Das
“The PR Accelerator has helped me get more clear on the throughline of my personal brand as an author and the managing partner of an all-women law firm. I appreciate the team’s critical eye in selecting the best media opportunities for me to pursue, and their time-saving help with crafting and placing guest columns on my behalf.”